Virtual Event Production for "Pharma Virtual Sales & Marketing Summit"

Case study: Pharma Virtual Sales & Marketing Summit

This was a truly international one day online event which Anja produced while working for Informa Virtual Business Communications (also known as Online Congress , based in Munich, Germany). International speakers were invited and convinced about the "online event" format. In the end, speakers participated via web from the US, Singapore and Denmark, a few speakers joined us in a studio in London, with a support team taking care of the online event platform and back-end technology in Munich.

The speakers from top pharma companies, such as Pfizer , Novo Nordisk and Abbott , shared with the audience their latest projects and insights. The feedback from delegates was hugely positive – the main reasons for this proved to be the ease of access and no need to travel, while benefiting from unparalleled learning and networking opportunities online.

This online event had 9 sessions combining live and pre-recorded video and audio webcasts, in addition to live Q&A/discussions and here are some statistics:

Total number of registrants: 462

Average event visiting time: 01:46:53

51% of attendees watched all 9 sessions

66% of the audience were Heads of Departments, Managers and above

Participants from over 30 countries

3 month on-demand access following the live event.